PPC is a flexible and results-driven digital marketing solution that drives instant traffic. Our PPC management helps a business attract highly targeted quality leads and convert them into paying customers. With extensive research and constant optimization, our various packages are designed to suit your business goals for maximum ROI
In today’s competitive digital age, most businesses have a website. But is yours being seen? How much traffic does it get? With Valpak Media Solutions Pay-Per-Click campaigns through Google AdWords, our certified AdWords specialists will use the latest search engine marketing techniques to improve your website’s position and drive traffic. Each campaign is custom-tailored to your business’s needs. Don’t let your beautiful website be a hidden gem on page 3 of your customers’ search results. Be visible, with Valpak’s PPC campaigns.
- Free landing page analysis, daily performance monitoring, reporting, PPC dashboard integration, and Project Manager consultation
- Ad grouping and ad text creation
- Landing page optimization and set-up
- Google My Business optimization (if needed)
- Ads on Map search (if needed)
- Graphics ads creation
- Ads extensions
- Search campaign set-up and management
- Google Display Network and Retargeting
- Keyword research
- Campaign setup
- Automated bid optimization
- Ad copy creation, Testing and Rotation
- Monthly Reporting
Various budget levels are available based on your business need. Custom packages with tracking numbers and online forms are available to higher budget tiers.
Pay Per Click Management In The Path To Purchase
Pay Per Click Management helps businesses by driving clients through the steps in the customer’s path to purchase.
Intent-driven moments are shaping customer journey. When these moments happen, your need to be right where customers can find you. Pay Per Click helps you get as much exposure as possible during these micro-moments, which drives awareness to your customers.
Creating text ads, graphics ads, and landing pages drive high consideration for the services you offer. Optimizing the right ads with the appropriate landing pages provides customers with a clear message about your business and prompts them into making purchasing decisions.
Effective ad messaging can increase leads that convert into sales. Pay Per Click management combines quick turnaround time and cost-effectiveness to provide your business with measurable, instant results.
The Benefits of PPC For Businesses
1. Immediate Results
Pay Per Click is the fastest way to get results for your online marketing efforts. Unlike in Organic search, your website can appear on the first page of search results in hours and get instant traffic.
2. More Exposure To Target Customers
Whether you’re looking to increase leads or get customers to call your business, PPC makes it easier for customers to find your business on search results, Google Maps, and Display Network.
3. Show Your Business’s Clear Value Proposition
Use ads to highlight your unique selling proposition – whether it’s a limited time offer, a product promotion, or a discount. Pay Per Click ads make it easier to get your message across to your target audience.
4. Granular Targeting
Customize your ads by audience type, device preference, location targeting, and ad scheduling to reach the right customers at the right time.
5. Control Your Budget
Pay Per Click offers a cost-effective digital marketing strategy. You can set your budget for the campaign to suit your business goals. With efficient campaign management, you can drive down costs and maximize your ad spend to get the best results.
6. Conversion Tracking
Google AdWords shows you which ads are driving the best value when it comes to customer activity or conversions – sign ups, purchases, app downloads, or calls direct from your ads. This helps in making informed decisions on ad spend.
Our Proven Methodology
We understand your business and industry to select the best keywords that drive relevant traffic. Our PPC specialists analyze your competition and research your customers to ensure you’re targeting the right keywords for your ads.
Adwords Campaign Set-up
Our PPC specialists will set up your ad account with the right ad groups structure. We then establish the optimal initial bids using our own internal bidding algorithm and industry baseline research
Conversion Tracking Set-up
We report actual business results. We provide conversion tracking that focuses on the campaign’s positive impact to the business—not just on impressions, clicks, or traffic.
We match the right ad to the right audience. Each ad text and graphic is created and tested to target high-intent customers.
We test, monitor, and optimize every ad to get the best results. Our specialists monitor and adjust your bids to maximize your ad spend.
Reporting And Analysis
Reports are sent weekly, bi-weekly, and monthly. We show what matters to your business.
*Eventility, “The Power of Online Communities for Local Businesses Infographic.” February 13, 2013
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